Last night, the world was given yet another reminder of the prevalence of sexism in sport – as if we needed reminding. In the inaugural women’s Ballon d’Or, Norway forward Ada Hegerberg won the award in a career-making moment, stunted by the remarks of DJ Martin Solveig who asked her to ‘twerk’.
Of course, social media has done its thing and the reaction to this incident has been of disgust and anger. Solveig reached out on Twitter today to give his ‘sincere apologies’, which should have been a good start, until he diverted along the classic route of mansplaining the remark which was actually a funny joke, and which viewers sadly misunderstood. His statement, posted on Twitter, is as follows:

Now, many people will read this and think ‘ah, it’s not as bad as it seems – there was context behind it’. Since when does context constitute justification? If there were no context behind his remarks, I would be equally offended but with the addition of being more confused. I understand his explanation but do not accept it.
Clearly, Solveig has completely misunderstood his error. He even goes so far as to blame viewers who ‘misunderstood’ the joke, claiming that Ada herself ‘understood’ it. He’s practically screaming, ‘She’s on my side I swear! So if you’re on her side, you’re on my side!’ As I said, this shows that he (ironically) does not understand what he did wrong. He thinks this is a matter of contextual omissions that twisted his remarks. On the contrary, it is the full story itself, and the very language he has used – both in the initial remark and his proceeding statement – which are the issue.
If his aim was only to humorously juxtapose the style of dance accompanying ‘Fly Me To The Moon’, why did he not say to dance the robot? Do some breakdancing? Give an abstract performance of mime? ‘Twerk’ is quite clearly, undeniably a word shrouded in sexuality. It is associated most commonly with a woman dancing in a way which has been sexualised. Not only that, he specifically asked Ada to twerk; at no point did he invite both of them to twerk, or say that he might be inclined to twerk. He asked her to perform a dance which epitomises the fantasy of the heteronormative masculine gaze.
So that’s your issue, Solveig, and tragically you don’t even get it. I could rant for years about this problematic entitlement that many men feel, and the ease with which they seem to slip through empty-hearted ‘apologies’. However, I believe it is important to establish why I, and so many others, are angry about this. Firstly, I am angry because this incident has entirely detracted attention from Ada Hegerberg winning the Ballon d’Or. People who had never heard of her before will now remember her for this – a sexist cloak covering her incredible achievement.
Secondly, I am angry because sexism in sport is by no means rare. The industry is crawling with it on a worldwide scale. Besides the inequality of broadcasting, attendance and financing in women’s sports, attitudes and treatments of women in sport are way below the bar. Only four months ago we had Serena Williams branded under the ‘aggressive black woman’ stereotype during the French Open. When athletes show frustration in sport, “for some (read: white men), these emotions are construed as “passion” and “grit,” but in others, they’re derided as “outbursts” and “tantrums””. Like every other strand of existence, discrimination in sport is full of intersections.
Whilst these two instances have been very high-profile, sexism in sport is a daily practice. There are too many examples to even list. From ridicule towards women in sports like rugby and boxing, to the unabashed sexist chanting seen at football matches (namely, ‘get your tits out for the lads’ as Chelsea’s club doctor walked past fans).
I really hope that out of these outlandish instances of sexism in sport comes a greater awareness and anger towards it. Sexism as a whole is a much bigger ball game (pun intended), but us sport fans hold the responsibility of diminishing sexism in sport at every opportunity. The guy next to you at a match made a sexist remark? Call him out. Women aren’t well broadcasted in your sport? Go find those women and champion them. Watch women’s sports, support women’s sports, just goddam support women. And if you plan on asking a woman to twerk – who you don’t personally know, whilst on a stage, in front of millions of viewers, with literally no reasonable circumstances (would still apply with just one of these conditions) – just go home.


